Working as an artist for an advertising agency is one of the most challenging creative media jobs out there, as the restrictions and existing branding need to be incorporated, while expanding and growing the brand image, and communicating a message about a given car model or brand. Additionally, a number of skills are required, ranging from 3D and VFX to graphic design, photomanipulation, typography and digital painting. Therefore, advertising agencies need artists who are capable of working in this environment.
One of the most popular things for advertising agencies to do is to create a series of images for a given campaign, that all hold a common theme but communicate something slightly different.
The car advertisements below range from minimal to MC Escher-esque and beyond.